The MarTech Summit 2022

The MarTech Summit 2022 is the an annual gathering of professionals with interest in the marketing technology arena. Through the conference, we aim to exchange new innovative ideas and facilitate collaborations among professionals. The 2 day event will include a series of workshops, roundtable discussions, case studies, and one-to-one meetings.

4 Tracks of Conference Topics

Data-Driven Marketing

1. Data-Driven e-Commerce Strategy
2. Customer Data Optimisation
3. Data Contextualisation
4. Measuring Marketing ROI
5. Account-Based Marketing
6. CDP in a Cookieless World
7. SEO Excellence
8. Data Loss Prevention

Customer Experience & Engagement

1. Chatbots & AI Drive Engagement
2. Customer Centric Strategy
3. Loyalty & Retention
4. Omni-Channel Marketing
5. Digital Experiences
6. Digital Storytelling
7. O2O Marketing Innovation
8. Persona Research

Emerging Marketing Technologies

1. Location-Based Experience
2. Influencer Marketing Tools
3. Marketing Automation
4. AR/VR
5. Programmatic Media
6. Impact of 5G, AI & IoT
7. Capitalise on Disruptive Technologies
8. Leveraging Multi-Types of Content

Digital Transformation

1. The Role of Marketing Leaders
2. New Partnerships
3. Digital Workplace & Cybersecurity
4. ML & AI in Marketing
5. Digital Sustainability
6. GDPR Transforming Marketing
7. The Impact of Data Mining/Mapping
8. The Power of APIs